Make the Most (sales) of December

Our church adoptsfamilies every December, and I’m on the hunt for a hotly contested wish for ateenager. Littles live for Christmas, and the countdown has already begun. It’sa little different for us adults, isn’t it?

Sometimes adults getjaded over the whole month-long extravaganza, tired of the lights, tired of thetraffic, tired of buying presents. Me? I wait for Thanksgiving night with batedbreath, because we always put up our tree after the afternoon feast. I loveChristmas. Every part of it.

I hope your businessloves Christmas, too! Here are some ideas to boost your December sales:

• Create a gift guide
• Put together a videofor customers to see when they walk in or on your site
• Share a secret recipe
• Make a must list foryour niche
• Host a giveaway
• Review a product

Here’s an idea forgenerating more December sales: Post a special in the comments below this blog. Then postthe blog on Facebook and tell your friends and customers to look for yourspecial in the comments.

When they contact youwith those special words, they receive your posted special. What a fun way togenerate sales without being salesy, right? Let us never forget, we’re buildingrelationships, not making sales.

Then find a way togive. Adopt a family in need. Put some extra cash in a bell ringer’s bucket.Take a week of groceries to an unemployed family. Involve the family andgenerate good will. Christmas will take on a whole new meaning for you, Ipromise.