Ribbons and Bows

It’s the season for ribbons and bows,isn’t it? Think about other ribbons this season as well.

One of the many services offeredby our Chamber of Commerce is ribbon cutting ceremonies for member businesses.Are you taking full advantage of this service?

We often think of a ribbon cutting as a celebrating theopening of a new business, but one can be utilized for other milestones aswell. On your own you can celebrate opening a new brand, location or franchise,a business anniversary, a millionth customer or a new location. Even if itisn’t Chamber-sponsored, it can still be advertised on our website. There aremany reasons for presenting yourself to the community.

What if you’re not a brick and mortar business? A new startup or home business needs a ribbon cutting just as much as a traditionalbusiness, and the Chamber offers space and coordination for your event as well.These are celebrated weekday events, drawing participation from otherbusinesses and elected officials.

But what if? Many a startup or home-based business ownerfeels like a sixteen-year-old hosting a birthday party. What if no one comes?The Chamber sets it up in advance and advertises it, promoting attendance.Several Chamber members will attend. You can help yourself as well by thinkingof ways to make it characteristic for your business.

• If you’re a mechanic, think about cutting theribbon with a blow torch. There’s a photo op for you.
• A handyman might use a chain and bolt cutter.
• A chainsaw is certain to attract attention ifyou’re a landscape artist.
• Think about your business’ unique offerings:like cutting a cake for a bakery or a big “F” if you’re a tutor. If you’re acaterer, host a rib cutting ceremony. Be creative.

Once the word gets leaked that something new and differentwill be taking place, the generated interest brings even more attendees. TrishTotta is a genius and your contact at the Chamber for putting together a ribboncutting for your business. Ask for her advice.

Basic tips for planning any event apply. Begin planning itat least a month in advance, so you may alert key people and make all thearrangements. Trish will handle notifications within the Chamber and cityofficials. You will want to develop your own invitation list. Think of associates,businesses you hope to benefit, current customers and friends. Considercoordinating your ribbon cutting with a profile of your business in the EasternJackson County Examiner for added visibility. Refreshments are important.Everyone socializes better with food. Last but not least, plan coupons, perksor favors for attendees. These basic elements ensure success.

It doesn’t stop with the event, however. Make the most ofthe experience by posting pictures on Facebook, LinkedIn and other social mediaplatforms. Have a framed picture in your office. Write thank you notes toattendees. With some creative planning you can draw out the benefits for monthsto come. Have I had a ribbon cutting as a Blue Springs writer, you ask? No, I’mshy…but you should!