The economy drives us in unfathomable ways. Do you ever feel like your bus is out of control? It affects growth and profits and at times we feel as if we’re being tossed around like rag dolls with no control over our futures…but it doesn’t have to be that way! A recent study by the Association of Executive Search and Research Consultants suggests four issues underscoring future success in today’s economy. Let’s look at them:

1.      Global uncertainty is the new norm. It’s not going away, so we’d better get ahead of the curve. Think ahead and push your goals farther into the future.

An eye on the future has never been more important. Join Chamber members and discussion groups to sharpen your thinking processes and craft long range strategies for success.

2.      Massive demographic shift.  The baby boomers are retiring with fewer workers to replace them. Think of ways to lure them back into the workforce while focusing also on attracting younger workers.

This requires understanding what drives the next generation as well as finding ways more experienced retirees can be part of your business.

3.      Technology is affecting all businesses now. Find a way to digitize your work.

Competition is steep, and no business can remain vital with a Luddite mentality. It’s not just techie businesses…all businesses are wondering how to digitize their ordering, their branding, their marketing. The growing businesses are finding a way to do it.

4.      Gender inequality remains an issue. Find that talent!

It’s hard to believe the glass ceiling still exists, but it does. For many years the issue has been one of show rather than substance. It’s not an issue of how many women a company has hired. Rather, it’s an issue of having the best talent on board and ensuring 50% of the brightest minds are put to work on your behalf. Diversity in Blue Springs remains an important issue.

Does all this really matter? The study suggests there is a link between digital transformation, diversity, innovation and leadership development…they mesh together to ensure continued growth. This remains true for both larger companies and smaller startups. Investopedia looked at small businesses, and their top concerns are like those of larger companies—they are just couched in different terms.

1.      Global uncertainty: Don’t become dependent on a single client.

2.      Massive demographic shift: Don’t let your business fall apart if you can’t be there.

3.      Technology matters: Free yourself up to work on business growth as opposed to business operation.

4.      Gender inequality: Balance growth and quality by attracting the best help.

A review of the literature reveals these same themes crafted in different verbiage across the internet. We can shake our heads and mourn over the day in which we live, or we can look at it as an opportunity for excellence. One of my favorite speakers is Ed Hubbard, a former POW who projects an attitude of success. You can find him here: https://youtu.be/AZaEtBzckag. He’s worth the watch.

In short…just make sure it’s you driving the bus!